Inside Lee Basketball TV Show

Today I begin another journey in what is the Inside Lee Basketball TV Show. This is my eighth year to produce. When I started I was just a young kid fresh out of college trying to make a mark in my career. It has become one of the most enjoyable parts of my job. I love traveling with the teams, getting to know the players and coaches, and supporting them on and off the court. Today we tape the first of 10 shows this season.

I know I haven't blogged in a while, but hopefully this post will spur more. I hope also to link the shows online so that you all can watch it and give me some feedback. Pass the links on to your Lee friends or just anyone who might enjoy some good basketball. Go ahead and check out the website. Hopefully the updated times will be posted sometime today.

www.insideleebasketball.com

Short Sabbatical

If you didn't notice I took a little time off from writing. I have found myself smack in the middle of Lee U. Convocation (basically a revival schedule of church services)and finishing up writing my thesis.

Having said all that, I am back and hope to interject more of my wit and wisdom to all of my faithful readers.

I need some help. Over the past few years I have been helping the Lee U Basketball teams in their pre-game and in-game music. Obviously the music must remain tame to coincide with Lee standards but I (and I am sure the fans and teams) am getting a little bored with some of my selections. I would appreciate any suggestions that you may have for music especially for pre-game for both men's and women's games.

New Media Marketing - YouTube Baby

Over the next several months I plan on posting some information and examples of using digital media as a marketing tool. Digital media from websites to blogs give the average person the incredible ability to simply and effectively market a product. The product can be an individual, company, product, artist, idea, or anything else. I will typically refer to generically as products.


YouTube is the first digital marketing tool that I will discuss. As most people know YouTube has changed the landscape of the media and marketing. Anyone can post almost anything and there will be someone who watches it. The goal for marketers is to go viral - which is simply stated the spread of the message from person to person through several means including word of mouth and mainstream media piggybacking. Wikipedia has a good article on Viral Marketing with some examples of successful viral campaigns.

I will discuss YouTube (and other web video sites) in terms of how it has changed other media namely television more in depth later.

The example I wanted to demonstrate how YouTube is being used to market products is a young man who has been dubbed as "Kindergarten's top prospect." A young man named Marquise Walker is being poised by his father to be the next basketball phenom. The whole campaign began on YouTube and is document very well by ESPN's show Outside the Lines. It is a fairly long video, but very informative on how to initiate a plan using YouTube (the website is very well done too). Click her for Video.

Marquise's YouTube page.

This type of marketing could easily be adapted to position a church, business, musical artist, actor, etc.

A couple of my Videos

One of my main tasks at Lee University is editing promotional and internal videos. I thought I mught share a few of those with you. I do have a youtube acount (insideleebasketball)and these came from there. Hopefully I can upload some of my other videos later.

60th Annual Emmy Awards

So once you get past the leftist rhetoric and comedy there were some good moments at the Emmy Awards this year. My favorite was Josh Groban's performance of the TV show theme songs from the past 60 years.



Don Rickles was funny too. I told April, if you don't want somebody to go long then don't let a 90 year old opinionated comedian give an award. You have to know he is going to vary from the script.

Having reality TV host to host was a terrible idea. I missed the opening of the show, but apparently it was terrible and too long.

None of my favorite shows won, but that's OK. I'm a TV guy and it was entertaining. I'm glad that the new season of shows begin tonight.

We made it back...

Well it was a very interesting weekend. April and I had the opportunity to go to Northern Kentucky to visit April's parents and sister. We had a great time as Abby reconnected with our family. The weather was great on the way up and all day Saturday, but as we left church to go to the Titans/Bengals game the wind began to pickup.

We sat in section 334 row 20 which means pretty high up. During the game the weather shifted. Winds picked up to a constant 30-40 m.p.h. with gust at 60-70 m.p.h. There were a few scary moments at the top of the stadium. Lights were shaking, the tarp-like cover was popping loudly as it was lifted and unceremoniously dropped against the steel structure. Beer bottle (plastic), pizza boxes, and nachos were flying in the air hitting both April and me.

Did we leave? Of course not, our Titans were whipping the home Bengals and we had to stay. Highlights of the game.


Watch CBS Videos Online

We knew that the weather was bad and that power had been lost in areas, but it wasn't until we headed back home that we understood the severity of the wind across the region. Trees were uprooted, power lines downed, and building debris everywhere. At one point over 700,000 homes had lost power, including my in-laws (where Abby and my mother-in-law held up safely even without power). Check out this video from the local news. At around 6:00 pm my in-laws' power came back on, while across the street the power remained out. Our original plan was to leave on Sunday, but after driving on the Interstate and seeing how dangerous it was we decided we needed to spend an extra night. We woke up on Monday to temperatures in the 50s and had a smooth ride back to Cleveland.

All in all it was a nice weekend and we are praying for those who had damage to their homes and that all the power would be restored soon.

Titans vs Bengals

April and I are going to Cinncy this week to visit my in-laws. My mother-in-law being the wonderful person that she is purchased us some tickets to the Titans game (they would say the Bengals game). April and I will go decked out in our Titans jerseys and hats while my father-in-law and sister-in-law are sure to be clad in orange and black.

I promised I wouldn't be one of those fans who goes on the road and is completely obnoxious during the game, but we'll see...